Many churches need to use paid advertising in the internet switched on world. PPC for churches is very important both for communicating events (such as Christian singles holidays) or local events such as Sunday School events.
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Most people that are looking for a church, a Sunday school, a local evangelical church will use the internet. More and more people use the internet to find a local church, and if your church is on page 1 of search engines in your local area, then you will be found. This is a quick and cost effective way for you to be found on-line.
The costs can be broken down into two parts, the cost of the advertising itself (which is paid to the search engines) and the cost of the set-up & management (which is paid to the company). Advertising budgets can be controlled, so that you can restrict your daily budget of their adverts appearing.
All agencies will charge for their time, to set up and mange your PPC campaign. Your advertising budget is separate.
When considering a pay per click company, the problem faced is that there are thousands to choose from. We do advise to use agencies that have experience in the Christian community, they should know what they are doing and get campaigns up and running quicker and more efficiently.
They will know what church goers will teach for, from children days, rest periods and retreats, worship events and leadership training.
We do advise getting a few quotes and proposals from different agencies, in order to get the best one for the best price. All UK marketing agencies set their own prices and fees, so it is advisable to shop around and get quotes.