Telemarketing For Marine Companies

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Telemarketing for marine companies can either be handled internally, or by outsourcing to an experienced telemarketing company.  

It is becoming more and more popular for marine companies to outsource telemarketing since it is a specialist skill and like any skill needs to be nurtured.  Telemarketing is a powerful form of marketing for marine and boating companies.

The reason is that it is far more cost effective using a telemarketing company to call for you rather than recruiting and training staff internally.  

However, finding a suitable telemarketing agency can be challenging.  

That is where we come in, to help you get quotes on telemarketing for marine and boating companies.

Just fill in the form to talk to telemarketing experts that know the boating sector.

Key Selling Skills To Get Results

Telemarketing is an art form in many ways, a skill that can be learned, but also cannot.

Some people are branded as ‘natural sales people’ and seem to have the knack of selling that just comes naturally.

The main thing with telemarketing is the art of listening.  So many sales people charge into the conversation with one thing in mind, to sell.  This does stand out like a sore thumb.

For companies in the marine and boating industry, you are talking about high value items, costing thousands to hundreds of thousands of pounds.

The main skill a sales person can bring with them is the skill of listening to the customer.  After all, God gave us two ears and one mouth, and they need to be used in that proportion.  Listening to the customer, assessing what their needs are and providing a solution that they want to buy.

You want customers to buy from you, not you selling to them.

The Power Of Direct Marketing

Telemarketing is one of the most powerful forms of direct marketing, since it allows you to specifically target prospects.

So long as you know who you wish to talk to, it is a case of calling at the right time and asking a simple question.

As it was said in the Rudyard Kipling short story, there are five ‘W’s and one H.

  • What – What business is available
  • Where – Where is the business located
  • When – When is it a good time to talk
  • Who – Who is the best person to talk to
  • Why – Why would you like to change supplier
  • How – How much money can we save you

These are all open questions, and using questioning is at the heart of a successful telemarketing campaign.

A conversation needs to be ‘steered’ (in nautical terms) in the right direction, which is the skill of a successful telemarketer.

Business does not just come in, it needs to be chased, building a sales pipeline so that new leads are being prospected each week.  Cold leads are slowly moved to warm and warm to a sale.  This is where a telemarketing company can add real benefits, by completing this simple yet challenging process.

How Would Telemarketing Help?

Your marine business can use telemarketing both for lead generation (hunting down and finding new clients) and also handling incoming calls and sales enquiries. 

Most businesses would use outbound telemarketing, to generate new sales leads and drive new business to you.

You could use telemarketing one day a week or one day a month, it depends on how much work is needed.

Many companies have internal sales staff that do cold calling and lead nurturing 5 days a week, but this is not as easy as it sounds.  Recruitment costs are high, managing and developing staff that want to chase the money can easily resign and go to someone else.

Outsourcing telemarketing can be much more cost effective.

How Much Would Telemarketing Cost?

The cost normally is calculated on a day rate (which can range from £150 per day up to around £600 per day).  

Telemarketing prices will vary depend on the size of the agency (how many staff they have, overheads, profit margins etc.).  Also the caliber of sales people they have working for them (good sales people tend to cost more).

All UK telemarketing companies are different, all different sizes with different levels of experience.

Choosing A Partnering Company

When looking at choosing a telemarketing agency, it is wise to select one that has done calling within the maritime industry before. 

They should already have databases in place, know how to approach clients etc.  

If they have done telemarketing within the marine industry before, they will know your clients and competitors.

Compare Multiple Quotes For Telemarketing

We do suggest getting a few quotes on telemarketing to compare so as to get a feel for proposals and prices.  

Price comparison is popular for many things today, telemarketing is really no different.  It is however not about comparing quotes to find the cheapest price, but the right telemarketing company for your marine business.

As all telemarketing companies set their own fees, shopping around for quotes is essential.  

Rather than spending hours on google, let us help.  Just fill in the form to get quotes from 5 local expert agencies.

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