Would PPC Help Your Accountancy Firm?
If you are considering PPC (paid internet advertising) then you are best talking to PPC companies that have experience in doing PPC for accountants. Just fill in the form opposite to get free advice and quotes from PPC companies that have experience in marketing for accountants.
Do Accountants Need Paid Advertising
The internet has billions of websites and in the UK there are tens of thousands of accountants; so there is a need for accountants to use paid advertising on the internet (PPC).
Paid advertising is based on setting up a small advert on the side of a search engine, then each time it is clicked, a small fee is paid to the search engine for advertising cost. This is good, as it gets relevant visitors to a website (especially for very specific search phrases such as 'accountants in Newbury') for a relatively low cost each.
Most people will tend to rely on the natural results that search engines display, however many search results for accountants bring up news results, accountancy software, accountancy recruitment, accountancy courses (at college/university) meaning that paid advertising is a necessary evil.
Choosing A PPC Company For Accountants
The problem that many accountants face is that there are so many PPC companies out there, many in the UK (thousands) and even more overseas (India, USA etc.) offering cheap PPC campaigns. Many PPC companies are 'google qualified' making it hard to choose one from another.
It is advised to select a PPC company with experience in working for accountants, one that knows about marketing for accountants, knows the accounts sector and has done PPC work for accountants in the past (successfully). It is only logical using a PPC company that knows the accountancy industry rather than one that specialises in doing PPC for medical companies.
By looking through a PPC companies portfolio, should give a feel for their experience in the accountancy industry; but it is wise to ask for referrals and to chat to some of the current clients - and see how successful their campaigns are. Are the PPC company generating profit for other clients?
Compare PPC Costs For Accountancy Campaigns
Shopping around and comparing quotes is part and parcel of the world we live in, it can be done for houses, cars, food, clothes and PPC work.
Bearing in mind that all PPC companies are there to make profit, it is wise to shop around to avoid overpaying someone and adding to their holiday fund.
Finding a few PPC companies that have experience in the accountancy sector (3-4 is fine) should be good to get quotes from and ensure that a fair price is paid for getting a campaign set up and managed.
For free advice and quotes from PPC companies that have accountancy experience, just fill in the form above.