Since many of us now buy perfume online, PPC for fragrance companies is important. Both to stand out as an individual brand, but also to sell through perfume websites. Just fill out the form to get free quotes and advice from PPC agencies that work in the fragrance and perfume industry.
For many perfume brands, competition online is something that is hard to combat. With new scents coming onto the market each year, the fragrance industry is a very busy and a highly competitive one. Having your website appearing for all fragrance and perfume search terms is something that only an experienced marketing agency can do. Top perfume brands like Chanel only need to use paid media for brand awareness. It is not just the brands that are using the internet to sell perfumes and scents. But price comparison websites and discount perfume websites that buy wholesale and bulk – and then sell on. Websites like the perfume shop have been around for a while and use PPC. For this reason, PPC for fragrance companies is needed, you cannot just rely on visitors coming across your website. Or going to your website after seeing a TV advert or magazine article. But by using paid advertising to get onto page 1 of search engines for specific keywords and search terms.
The UK has hundreds of paid advertising ‘experts’ many that market promises of returns and results. However what agency should you choose? A large one, a freelancer, one that has experience in different industry sectors? If you type ‘PPC for fragrance companies’ do you go with the top result? It is wise to select someone that knows the perfume industry and has worked with other companies that sell perfumes and scents. Rather than a company that works in the medical, engineering or any other niche sector. Why work with an agency that has experience in PPC for florists? If they have done marketing for fragrance companies in the past, they should be able to get you quicker results.
There are advantages to using a company that has no experience, as they can view the campaign with a ‘fresh set of eyes’ rather than one that knows the industry. However there is a big risk attached to this. Better to use someone that knows the industry, knows about the sector and the keywords to target.
The recession is affecting all companies, not just the smaller ones. Larger brands are being affected despite reports that ‘luxury brands’ are selling well during the recession. As such, shopping around for prices is very wise. All agencies are different, all offering different packages and charging different fees for their services. It is normal these days to shop around and compare prices, whether this is for car insurance, food shopping, clothes or business services. One thing to bear in mind when considering someone, is that they are all in business to make money; it is profit that pays for new houses, cars and holidays. Finding a great company that can deliver a great service with great returns is what is needed and not paying excessive fees. PPC for fragrance companies does not need to be expensive if you shop around and compare quotes.