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Telemarketing for charities is an important part of the fund raising process. Even for charities in the spotlight such as Children In Need, outbound calling is an important part of the marketing drive. Not just in the fund raising process, charities (especially the larger ones) do receive a lot of calls from their advertising campaigns that they do or any other kinds of publicity that are running for the charity as a whole. Normally most do use inbound call handling to cover a wide range of calling types:
Many charities use TV advertising to generate media exposure and increase awareness of their cause; as such call handling is needed to handle responses from television campaigns. Many cannot afford to advertise on TV but do use other forms of advertising in order to generate exposure – but these advertising campaigns do need to have staff available to handle incoming calls.
From time to time, there are advertising campaigns that do warrent outbound calling. Some charities do target businesses to generate sponsorships or direct appeals; and would use telemarketing for charities to cold call.
There are a few marketing agencies around the UK that do work specifically for charities and non profit organisations. Depending on budget, some (that generally do not do calling for charities) will consider taking on calling work, but only if the budget is right.
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