Telemarketing For Charities

Could Telemarketing Help Your Charity?

Telemarketing for charities is an important part of the fund raising process.  Also known a ‘tele-fundraising’ it has been a vital form of marketing for charities in the UK.

The challenge is finding the right telemarketing company for your charity, since not all telemarketing companies have worked for charities in the past.

Some telemarketing companies in the UK are brand new, with little to no telemarketing experience, others have been trading for decades.

If your charity needs telemarketing support, we can help you get quotes, from experienced telemarketing companies that have worked in the charitable sector in the past. 

Just fill in the form to get free advice and quotes from local experts that do telemarketing for charities.

The Benefits Of Telemarketing

The benefits of telemarketing for charities is having direct contact to donors, rather than waiting for donors to come to you, you can reach out.

Whether you are approaching consumers or businesses, telemarketing is a powerful form of direct marketing that has proven results.

Telemarketing has been used for fundraising for decades now so it can work and does work.

Training For Fundraising

The benefit of using an experienced telemarketing company for your fundraising is there is no training required.  They have worked for charities in the past so there should be no learning curve.

Telemarketing for charities takes a unique approach, it is not a hard sell but there are unique skills involved.

Results have to be generated otherwise much needed investment is lost.

However a briefing is required, so as to cover key points.

At the charity campaign briefing, in which your charity will play a key part, includes information on your charity, the campaign’s aims, the supporters who will be contacted, and the types of answers that will be expected.

Time is invested that not all telemarketing fundraising agencies can provide to ensure the team represents your organisation in the best possible way at all times.

What Does Telemarketing For Charities Do?

Even for charities in the spotlight such as Children In Need, outbound calling is an important part of the marketing drive.

Not just in the fund raising process, charities (especially the larger ones) do receive a lot of calls from their advertising campaigns.  Or any other kinds of publicity that are running for the charity as a whole.

Normally most charities do use inbound telemarketing  to cover a wide range of calling types:

• Donations to be taken on the phone
• Calls about the day to day running of the charity
• Complaints
• Sales calls

However outbound telemarketing is also used, to cover some of the following areas of the fundraising campaign:

• Increasing the number of donors that offer one time donations.
• Increasing the number of merchandisers that can donate their products.
• Campaigns to welcome new donors and supporters.
• Increasing the number of events that your charity can attend.
• Contacting businesses to get them involved in your fundraising on a regular basis.

Telemarketing for fund-raising for charities is only part of the success of the campaign.  While encouraging ongoing donations is important, it is no the be all and end all.  

Here are a few things that telemarketing for charities can also support:

• Organising and executing Gift Aid activation campaigns
• Cross-selling and upgrade campaigns
• Upgrade programs that are ongoing
• Reactivation of non-payers
• Developing high-value supporters
• Thank you and greeting calls.
• Donor and supporter telephone surveys
• Legacy and commemorative campaigns

All of this working together should produce a telemarketing campaign that is successful across a number of areas, not just boosting donations.

Handling Advertising Calls

Many charities use TV advertising to generate media exposure and increase awareness of their cause.  As such call handling is needed to handle responses from television campaigns.

Many cannot afford to advertise on TV but do use other forms of advertising in order to generate exposure.  But these advertising campaigns do need to have staff available to handle incoming calls.

Outbound Telemarketing

From time to time, there are advertising campaigns that do warrant outbound telemarketing. 

Some charities do target businesses to generate sponsorships or direct appeals; and would use telemarketing for charities to cold call.

Who Offers Telemarketing For Fundraising?

There are a few telemarketing agencies around the UK that do work specifically for charities and non profit organisations.  Not all do, and not all have the knowledge that a successful fundraising campaign includes.

Depending on budget, some (that generally do not do telemarketing for charities) will consider taking on a telemarketing campaign, but only if the budget is right.

Compare Multiple Prices On Telemarketing For Charities

Price comparison websites have been around for many years now, you can now compare this in the same way.  

With telemarketing, you do not get what you pay for.  The most expensive telemarketing agency does not make them the best.  It is about experience, have they worked in the non-profit sector in the past?

Why is telemarketing expensive, it is because people are involved.  Recruiting telemarketing staff, training them and retaining them is not cheap.  As we all know, good telemarketing staff are hard to find.

Telemarketing prices do vary from agency to agency.  Just fill in the form to get quotes to compare today.

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