Telemarketing For Estate Agents

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Telemarketing for estate agents is now very popular and can work along side other areas of marketing such as internet marketing and TV advertising.

With the growth of the online market, many estate agents are using telemarketing to boost their clients.  This sector is monitored by the TPS.

Telemarketing is a powerful form of direct marketing and in the property sector, business needs to be chased.  House prices are going up and house buyers need to feel valued, that you are behind them to get them value for money.

The online housing sector has taken a lot of the personal touch out of estate agents which can make a lot of people feel uneasy.

Just fill in the form to talk with experts that are experience in working with estate agents.

The Power Of Telemarketing

Telemarketing is a decades old marketing practice and one that has successfully produced results in the property and housing sector historically.

People are busy and everyone has their priorities.  Telemarketing allows you to keep you finger on the pulse, making calls when they are scheduled to with a telemarketing company that is 100% focused on generating results.

Selling a house/flat can rest on a phone call, miss the opportunity and the deal could be gone.

Effective Telemarketing

Telemarketing for estate agents can used both for inbound call handling (for things like competitions, market research surveys etc.).  Also outbound calling (booking property meetings, generating new leads, offering house surveys etc.).

Generally most businesses would use this for lead generation; however you can use it in a slightly different way.

Telemarketing is a powerful form of marketing and takes up very little time.  A quick phone call takes just seconds if not minutes and can make all the difference.

Bring Back The Personal Touch

Many people like the automation that working online brings, however most of us do miss the personal touch.

Estate agents work on commission basis, but for them one customer is the same as another.

Telemarketing for estate agents can bring back the personal touch that is lacking in the online world.

Marketing For Your Business

In an ever more competitive sector, marketing for estate agents needs to be more creative.  

With the growth of companies like Rightmove (and many others) you need deep pockets to compete on the same level playing field.  

Part of what you can use calling for is linked to your overall marketing strategy.  

In fact, telemarketing works best when it runs along side other marketing programs.

Marketing for estate agents is something that involves a lot of work, it plays as one of several strings in your marketing bow.

The majority of telemarketing for estate agents is B2C telemarketing and would involve the you calling homeowners to see if they have any interest in moving.  We have put together some tips for telemarketing which may be relevant.


Mortgages are a big part of your service as an estate agent and an area that you will use to actively sell property.  

Normally you work alongside preferred mortgage partners so that your customers will get their mortgages arrange through you rather than shopping around.  This equals more commission.  

Mortgages are easily handled by outbound call companies rather than your staff, and very effectively.

Choosing An Experienced Agency

There are over 450 telemarketing agencies around the UK that; selecting a company that has experience in working with the property sector is very wise.  

Some telemarketing companies are brand new and have only just started trading.  Others have been around for decades and have lots of experience.

However all telemarketing companies take on new staff.  They may have been trading for 20 years, but are they allocating a seasoned member of staff to you, or a brand new member of staff?

Telemarketing Data

Telemarketing data is important, and also GDPR does play a part in the telemarketing process.

Telemarketing companies will have the databases in place, have the skilled callers in place and know how to approach home owners.  

It is all about being proactive, and estate agents need to do this in order to sell properties in the UK.

Compare Telemarketing Prices

All telemarketing agencies are different and all charge differently for their campaigns.  So why is telemarketing so expensive?

If you approach a telemarketing company, they will welcome you with open arms, since who will turn down business.  But they may well not be right for you, and that is what it is about, finding the right telemarketing company for you that can produce results.

Price comparison websites are very popular these days, and comparing outbound calling is really no different.  Some telemarketing agencies charge per day, some per month, some even do a cost per call; choosing an agency that suits your budget is wise.  

Telemarketing prices do vary from agency to agency, so shopping around and comparing quotes is wise to avoid overpaying.

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