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What sort of Public Relations Company should I use?
We would normally suggest going for a local PR agency, purely because that it makes communication easier. Working with a PR agency that understands your product/service/industry would be advisable - as they would be more likely to get quicker results.
How much does a PR Campaign cost?
This would vary from agency to agency, but generally it would depend on what sort of coverage you were interested in (on-line coverage, off line, radio, traditional media etc.) and for how long you would like the campaign to run for.
Do PR companies differ?
Indeed all PR agencies are different having links to different media and different industry experience to offer.